WHAT IS THE MAXIMUM SALES CLOSING RATIO?

There isn't a standard maximum possible number of prospects who can be sold out of those who are personally contacted. The maximum number or "sales closing ratio" is limitless, even above 100 percent!

We have heard it before. In strategic marketing, in sales, or in customer service, people will say at some point, "This is the best we can do!" I'm delighted if it's my competitors saying this! Because good strategic marketing and a positive attitude can win the day.

Increase the maximum sales closing ratio beyond one hundred percent through strategic marketing, product development and sales:
Attitude is the biggest factor in improving anything, especially sales. Improve that, and sales closing ratios will improve! There's not much to say here. This is a straightforward concept. But this is the most important issue of all. In the long run it may be the only issue in reaching very high closing ratios.

For the next step let's assume for a moment that a salesperson is really at the top of their game in one area. Is it worth trying to improve that last few percentage points? If a salesperson's time is super valuable then their extra effort might be better applied to an area with greater potential. Consider an organization's prospects, products and services, and support.

Prospects are a huge factor. Consider doing a better job of finding a greater number of better prospects and pre-qualifying them before dedicating valuable time resources. There are ways to pre-determine who's more likely to buy. Time value can be maximized by meeting only with the most valuable prospects. Less worthy prospects may be saved for when advertising responses are slow, or less worthy prospects could be traded.

Now let's consider product development. I've sold some products where I booked 98% of my prospects. I've sold some products where I struggled endlessly to get a meeting! Creating a competitive product or service is definitely a function of strategic marketing and product development!


Consider repeat business in the future from the same prospect. In this sense a sales closing ratio can higher than 100 percent! I'm not 'playing on words' here because I've seen organizations and sales people who pay less than adequate attention to this area. Such organizations truely have a closing ratio that's less than 100 percent. Further, this accomplishment isn't automatic. It must be a realization of successful strategic marketing and sales. It requires a shift in thinking where customers are treated more like prospects.

Talk about pre-qualified prospects, who's a better and more pre-qualified prospect than a current customer? Selling more than 100 percent requires that an organization provide its prospects with excellent follow-up and service after the sale, excellent communication, suitable products and services for future purchase, and to deliver as promised -- more than promised.

Regards
NM!!!