“I take rejection as someone blowing a bugle in my ear to wake me up and get going, rather than retreat.”... Sylvester Stallone
Marketers by and large learn through induction programs and what is taught to them by their seniors and expect that everything is going to happen their way. The day they get rejected or fail miserably they suddenly get depressed, dejected or worried.
Least do they understand that “Rome was not built in a day.” Its going to take some time, to understand buyers, to understand the buyers market and to understand the market scenario. One doesn’t understand the true meaning of success until he/she fails.
Experience makes one stronger and tougher.
Law of Rejection…
One of the key ways to stay away from depression or frustration is by understanding the “Law of Rejection”. Every one is not going to buy what you are offering, if it happens so, there will be only one company with the product you are offering with no competition.
Eg. Toothpaste. Every person who uses toothpaste shall use only one brand and no other brand shall exist. Can this happen? Of course not….
So its better we understand that there is a conversion ratio involved. 1:5 is the best ratio possible. Meaning, if 1 out of 5 people buy or purchase what you offer….. it’s a great deal.
Secondly, the day you believe in yourself, your product, your concept and your organization you know that what you are offering and promoting will be taken irrespective of anything.
One thing is constant, Failures are not failures, they are the Pillars of Success.
Lets take a look at some amazing positive rejections handled by great personalities who were not so great before they made it…
o A teenager’s low popularity convinced her that she was not attractive. She became a top fashion model, hailed by many as the most beautiful woman in the world. All those who had ignored her are now boasting that they had gone to school with Claudia Schiffer!
o Rejected as too awkward and clumsy to be a ball boy in a Davis Cup tennis match, Stan Smith went on to become the officially ranked number one tennis player in the world (1972-1973).
o Would-be crime novelist John Creasey received an unbroken succession of 743 rejection slips. Over sixty million of his books have now been published.
o ‘What will they send me next!’ said Edmund Hillary’s gym instructor of the puny school boy now known as the man who conquered Mount Everest.
o ‘Balding, skinny, can dance a little,’ they said of Fred Astaire at his first audition.
o Beethoven’s music teacher declared him ‘hopeless’ at composing.
o Albert Einstein’s parents feared he was sub-normal.
o Mentally backward Max Raffler loved to paint. Over the years, as his paintings piled ever higher, his sisters would burn them to make room for more. Finally, when an old man, his artistic ability was recognized. The well-meaning sisters had destroyed paintings that would have sold for tens of millions of dollars.
o It was the dead of night. A shadow slunk down the street. It was Charles with the dickens of a problem. He was off to mail his manuscript, huddling his guilty secret, petrified lest friends find out and ridicule him. The manuscript was rejected. More rejections pierced him before he won the hearts of millions with such classics as Oliver Twist.
o As Billy Graham preached, a missionary’s daughter battled an almost uncontrollable urge to run out of the meeting. It was his future wife, and it wasn’t conviction that made her squirm. It was her response to what she considered appalling preaching.
All the Best and Happy Selling!!!!!!!!
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