Law of Rejection.... Understanding the Truth

“I take rejection as someone blowing a bugle in my ear to wake me up and get going, rather than retreat.”... Sylvester Stallone

Marketers by and large learn through induction programs and what is taught to them by their seniors and expect that everything is going to happen their way. The day they get rejected or fail miserably they suddenly get depressed, dejected or worried.

Least do they understand that “Rome was not built in a day.” Its going to take some time, to understand buyers, to understand the buyers market and to understand the market scenario. One doesn’t understand the true meaning of success until he/she fails.
Experience makes one stronger and tougher.

Law of Rejection…

One of the key ways to stay away from depression or frustration is by understanding the “Law of Rejection”. Every one is not going to buy what you are offering, if it happens so, there will be only one company with the product you are offering with no competition.
Eg. Toothpaste. Every person who uses toothpaste shall use only one brand and no other brand shall exist. Can this happen? Of course not….

So its better we understand that there is a conversion ratio involved. 1:5 is the best ratio possible. Meaning, if 1 out of 5 people buy or purchase what you offer….. it’s a great deal.

Secondly, the day you believe in yourself, your product, your concept and your organization you know that what you are offering and promoting will be taken irrespective of anything.

One thing is constant, Failures are not failures, they are the Pillars of Success.

Lets take a look at some amazing positive rejections handled by great personalities who were not so great before they made it…

o A teenager’s low popularity convinced her that she was not attractive. She became a top fashion model, hailed by many as the most beautiful woman in the world. All those who had ignored her are now boasting that they had gone to school with Claudia Schiffer!

o Rejected as too awkward and clumsy to be a ball boy in a Davis Cup tennis match, Stan Smith went on to become the officially ranked number one tennis player in the world (1972-1973).


o Would-be crime novelist John Creasey received an unbroken succession of 743 rejection slips. Over sixty million of his books have now been published.

o ‘What will they send me next!’ said Edmund Hillary’s gym instructor of the puny school boy now known as the man who conquered Mount Everest.

o ‘Balding, skinny, can dance a little,’ they said of Fred Astaire at his first audition.

o Beethoven’s music teacher declared him ‘hopeless’ at composing.

o Albert Einstein’s parents feared he was sub-normal.

o Mentally backward Max Raffler loved to paint. Over the years, as his paintings piled ever higher, his sisters would burn them to make room for more. Finally, when an old man, his artistic ability was recognized. The well-meaning sisters had destroyed paintings that would have sold for tens of millions of dollars.

o It was the dead of night. A shadow slunk down the street. It was Charles with the dickens of a problem. He was off to mail his manuscript, huddling his guilty secret, petrified lest friends find out and ridicule him. The manuscript was rejected. More rejections pierced him before he won the hearts of millions with such classics as Oliver Twist.

o As Billy Graham preached, a missionary’s daughter battled an almost uncontrollable urge to run out of the meeting. It was his future wife, and it wasn’t conviction that made her squirm. It was her response to what she considered appalling preaching.

All the Best and Happy Selling!!!!!!!!

Alexander Fleming.... Awesome Story

Alexander Fleming

His name was Fleming, and he was a poor Scottish farmer. One day, while trying to eke out a living for his family, he heard a cry for help coming from a nearby bog. He dropped his tools and ran to the bog. There, mired to his waist in black muck, was a terrified boy, screaming and struggling to free himself. Farmer Fleming saved the lad from what could have been a slow
and terrifying death.
The next day, a fancy carriage pulled up to the Scotsman's sparse surroundings. An elegantly dressed nobleman stepped out and introduced himself as the father of the boy Farmer Fleming had saved.
"I want to repay you," said the nobleman. "You saved my son's life."
"No, I can't accept payment for what I did," the Scottish farmer replied, waving off the offer. At that moment, the farmer's own son came to the door of the family hovel.
"Is that your son?" the nobleman asked. "Yes," the farmer replied proudly.
"I'll make you a deal. Let me take him and give him a good education.
If the lad is anything like his father, he'll grow to a man you can be proud of."
And that he did. In time, Farmer Fleming's son graduated from St. Mary's Hospital Medical School in London, and went on to become known throughout the world as the noted Sir Alexander Fleming, the discoverer of Penicillin.
Years afterward, the nobleman's son was stricken with pneumonia.
What saved him? Penicillin.
The name of the nobleman? Lord Randolph Churchill.
His son's name? Sir Winston Churchill.

Motivational Story- 2 Frogs

Two FROGS:

A group of frogs were traveling through the woods, and two of them
fell into a deep pit. When the other frogs saw how deep the pit
was, they told the two frogs that they were as good as dead. The
two frogs ignored the comments and tried to jump up out of the pit
with all their might. The other frogs kept telling them to stop,
that they were as good as dead. Finally, one of the frogs took
heed to what the other frogs were saying and gave up. He fell down
and died.

The other frog continued to jump as hard as he could. Once again,
the crowd of frogs yelled at him to stop the pain and just die. He
jumped even harder and finally made it out. When he got out, the
other frogs said, "Did you not hear us?" The frog explained to
them that he was deaf. He thought they were encouraging him the
entire time.

This story teaches two lessons:

1. There is power of life and death in the tongue. An encouraging
word to someone who is down can lift them up and help them make it
through the day.

2. A destructive word to someone who is down can be what it takes
to kill them.

Be careful of what you say. Speak life to those who cross your
path. The power of words... it is sometimes hard to understand
that an encouraging word can go such a long way. Anyone can speak
words that tend to rob another of the spirit to continue in
difficult times. Special is the individual who will take the time
to encourage another.

Training Program- Varanasi

Basics of Marketing... Must Knows

Hey people, to start off lets get some basics right….

What is Marketing ????

The Chartered Institute of Marketing define marketing as 'The management process responsible for identifying , anticipating and satisfying customer requirements profitably'

Philip Kotler defines marketing as 'satisfying needs and wants through an exchange process'

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place.

Marketing objectives, goals and targets have to be monitored and met, competitor strategies analyzed, anticipated and exceeded. Through effective use of market and marketing research an organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

Simply, Marketing is actually an art of “Selling Ice to the Eskimo”

The best way to market or promote a product/service is by understanding the buyer psychology. No product or service can be sold or marketed if a customer/ consumer does not feel like taking it. Creating that feel for the customer is the most important thing for marketing a product / service…

Every person looks for something called W.I.I.F.M- What’s In It For Me

From a child looking for chocolate in his father’s briefcase or bag when he gets home to a young lad trying to run an errand for his neighbor to a businessman involved in a deal or an employee doing his job, to a young girl trying to open her gift, to a housewife cooking for her husband…. Each one wants to know one thing… W.I.I.F.M. .

The deal clicks when the marketer makes the customer / consumer realize the same.

If u give a customer what he wants he will definitely give u what u want ( order / sale / purchase ).

Hold on, that doesn’t mean that the marketer goes ga-ga over the product he is selling / marketing or keeps on saying, “ Boss this is going to benefit you…. That’s why u must buy it….”

Everything in this world happens only after trying, anticipation doesn’t help as much as practice. Analysis helps till a certain point but can’t replace the action of actually trying…

Some useful points for analysis:

Marketing Mix- the 5 P’s

[PRODUCT]
one identifies the needs and wants of the people.
[PLACE]

one determines and creates a product/service to meet the needs
and wants.

one determines a way of taking the product/service to the market
place.
[PROMOTIONS]

one determines the way of communicating the product to the
market place.
[PRICE].
one determines the value for the product ( Value Creation )

Remember, Price = Need + Value
[PEOPLE]
one determines the people, who have needs/ wants.
and then creating a transaction for exchanging the product for
a value and thus creating a satisfaction to the buyer's needs/wants.

If u have these fundas clear, its going to be much easier than it actually is. Like wars, Marketing is also a game of wits. You just have to keep your head on your shoulders and use common sense which is usually uncommon to most of the people…..

As it is popularly said; “ if you enjoy your what you do, you will never have to work….”

Top 10 Ways to Attain Success

Success is what we all strive. We work hard, overcome hurdles, set-up goals for ourselves, only to be successful in life. We aim to be on the top of the world. Not easy but not impossible either. Where there is a will, there is a way as the saying goes. It is an arduous journey, an uphill task, a road full of thorns and not a bed of roses. If you continue to bear the pricks and persevere, then you will be victorious in the end.
How to be successful?

The urge to be successful is very strong in us. What does it comprise of:

1. Top 10 Ways to Attain Success Determination - We should be sure that we want to achieve a particular thing and not give it up half way through. Determination means we are steadfast in our resolutions.
Eliane Maxwell:My will shall shape the future. Whether I fail or succeed shall be no man’s doing but my own. I am the force; I can clear any obstacle before me or I can be lost in the maze. My choice; my responsibility; win or lose, only I hold the key to my destiny.

2. Will Power - We need the necessary will power to weather the hardships that come along the way. We also should not give into temptations that prevent us from reaching our goals.
Abraham Lincoln:Always bear in mind that your own resolution to succeed is more important than any other one thing.

3. Competitive Spirit - One should not fear competition. Healthy competition brings out the best in you.
Arie de Gues: Your ability to learn faster than your competition is your only sustainable competitive advantage. The more the competition, the more you will excel. You would like to put in your best.

4. Constancy to Purpose - One should be clear about one’s goals and continue to pursue them against all odds. Do not give up. The purpose for struggle should remain foremost in your mind.
As Benjamin Disraeli says: The secret of success is constancy to purpose.

5. Respect intelligence - Do not let your ego take an upper hand in matters of work and even in your personal dealings. In order to be a success among your colleagues, you must be able to appreciate their individual intelligence. No point in running them down, because you feel inadequate. Your colleagues will appreciate you when you accept them also

6. To find the best in others - One should appreciate talent in others. Condemning a person, finding faults cannot make you successful in your career. On the other hand if you try to bring out the best in a person, you will be better appreciated. For example, if you happen to be a team leader, you should encourage other members of the group, and not just harp on their negative points

7. Face challenges - Do not give up work half way through if you feel unhappy about the results. Continue to persevere. Success could be at your doorstep and you need to continue putting in your efforts. Hardships may have to be overcome. Success cannot be attained overnight.
Frank Lloyd Wright: I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.

8. Pursue your respective line vigorously. We need to acquire the necessary skills and qualifications. We need to be very adept in what we are doing. We should learn all aspects of the work. Frank Lloyd Wright: The thing always happens that you really believe in; and the belief in a thing makes it happen.

9. Full concentration is required in what we are doing. We should apply our mind to our work and not get distracted by other things. When we concentrate well, we perform well.

10. One must do exceptional work in order to be successful. Merely performing one’s duty is not sufficient. Just performing the assigned tasks is not sufficient to rise in the hierarchy. One must contribute more than what is required. Performing something, which is not expected of you can make the boss appreciate you a lot. It could mean a promotion and a pay hike.
Jonas Salk: The reward for work well done is the opportunity to do more.

As it is often said
Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. - Albert Schweitzer

Keeping trying and you will reach your goals. Do not give up half way through.

All The Best
Regards
NM!!!