Saturday, January 23, 2010
The 10 Most Common Mistakes Insurance Sales team Make
Problem #1
Customers have more sales resistance training than Sales team usually have in sales presentation skill.
Prospect response to insurance Sales team is designed to get as much information as possible and be in control of the situation. Customers often mislead insurance Sales team about their intentions, how much they'll spend, who makes decisions, etc.
The prospect intent is designed to turn Sales team into unpaid consultants, lead them on until they have all of the information they need, and often use their quotes to compare with their current agent or a competitor.
When customers have what they need, they stop returning the agent's phone calls.
Does this make customers bad people?
Of course not.
We all use this system for dealing with salespeople...it's almost second nature.
Why do customers do this?
It's simple.
It works.
The stereotype of an agent is not a good image for most of us, and customers are afraid of being sold something they don't want. In order to protect themselves, customers feel they need a way to deal with Sales team. It is an instinctive reaction to the negative stereotype of Sales team that causes customers to put up a defensive wall.
So how do most Sales team deal with the customers system of defense? Most play right into it. Many don't use a systematic approach to selling. They allow the prospect to take total control of the sales process. The agent eagerly:
• gives their knowledge
• makes commitments without getting any in return
• wastes resources on pursuing deals that will never close
• gives quotes to non-customers who never buy
• misinterpret the ubiquitous "I'll think it over and get back to you" as a future sale
How do most sales organizations contribute to the problem? Frequently they focus on product knowledge and overlook teaching what circumstances or concepts products fit best with.
The solution: Train Sales team on a systematic approach to making presentations so they have "a track to run on." The training should balance both the prospect and agent's best interest.
Problem #2
Spending too much time with customers that will never buy.
Sales team doesn’t ask the hard questions up-front for fear of making their customers angry, they are afraid they will lose something they don't have. Most Sales team thinks their job is to close everybody.
Over the years sales training has emphasized, "Don't take NO for an answer." Insurance Sales teams are taught to be persistent...handle stalls and objections...trial close...always be closing...and yes, even be manipulative. No wonder customers need sales resistance to shield themselves!
Customers realize Sales team doesn’t want to hear "NO" and that when they do, they'll "hang in there" and try to turn "NO" into "YES." When the poor prospect really means "NO," s/he has found the easiest way to get rid of an agent is to tell them, "I'll think it over, and I'll get back to you." How many "think it over's" really turn into business?
The solution: Sales team need tools to separate tire-kickers from buyers. They need an approach that obtains support early in the sales cycle. They need to learn the fine art of tactfully qualifying customers in, not qualifying them out. The top Sales teams learn to ask the hard questions up-front, saving precious resources for real opportunities. "NO" is an acceptable response from a buyer. "Going for the NO" requires a tremendous paradigm shift for most Sales team, but it can take all the pressure off the agent and increase productivity. This approach allows customers to feel in control, this then relaxes them, and lets them buy instead of feeling like they are being "sold."
Problem #3
Sales team talk too much.
Of course, when we sent them to the College of Product Knowledge, filling them with technical knowledge and then sent them out to make their quotas, we should have expected this result."
So what's the problem telling our story? First, people buy for their reason, not the Sales team reasons, not even their company's reasons. Second, most companies' presentations sound the same to the prospect, and when they sound the same, the agent just becomes another agent to the prospect, and then to the prospect, low price becomes the determining factor in getting the business.
The solution: Asking questions is the answer. Teach insurance Sales team to stop regurgitating to the prospect and start asking questions. Customers should do at least 70% of the talking on the sales call. The only way this will happen is for the sales rep to ask a lot of questions.
Questions gather information. Ask questions to find out what the prospect's "pain" is. This is the same thing your family doctor does during an office visit. They ask - they don't tell you anything until they have made the proper diagnosis.
Problem #4
Weak Sales team focus on price.
Price is never the real issue! Sales team focus on price because it's often the first thing the prospect asks about. Yet study after study confirms that quality and services are almost always more important than price. Price is never the main reason for getting and keeping business. People buy our products to either solve a problem they have, or improve something about their current situation or protect against future occurrences.
The solution: Teach Sales team to be more effective in asking questions and getting to real issues. Once they learn to do this, price will not be the determining factor in making sales.
Problem #5
Product knowledge is over-emphasized and misused. As a result, selling often becomes nothing more than "pitching and presenting."
Most sales training focuses on product knowledge. studies show that 80% of training dollars spent annually are spent on product knowledge training. Sales teams, once filled with this product knowledge, are eager to share this information and become a Professional, Unpaid Educator. The focus then becomes totally on product, and not on the customers problem, which is where it belongs.
The solution: Provide training in the strategy and tactics our Sales teams need to help customers clearly define their problems and co-build solutions that fit their needs. Product knowledge is important, but how it's used at each phase of the buying process is the key.
Problem #6
Sales teams fail to get customers to reveal budgets up-front. Many insurance Sales teams are uncomfortable talking about money. Discussing money is seen as intrusive, and unpleasant. Many Sales teams avoid talking about money, until the prospect forces the issue. This is one of the five most common weaknesses that Sales teams have.
The solution: Knowing whether there is money upfront will help the insurance agent distinguish between customers who are ready to solve a problem from one who is not committed. Comfortably talking about money is a key to management, where resources are evaluated based on bottom line impact. Teach your Sales team to find out two things about money:
• How much the problem is costing the prospect; in other words the amount at risk.
• How much they'd be willing to invest to solve the problem.
Without a candid discussion about money, the agent is left to make certain assumptions. And we all know what happens when we make assumptions!
Problem #7
Sales team fails to get firm commitments from customers.
Insurance Sales teams are often very willing to jump at the opportunity to do a quote, presentation, etc. This approach is incredibly time-consuming and resource intensive.
How many quotes has your team/distribution sent out over the last twelve months that resulted in nothing? How much does it cost your team/distribution on an annual basis to do quotes that go nowhere?
The solution: Sales team must learn what motivates people to buy. They must master the skills required to help customers become comfortable sharing problems, and they must learn to determine the customers' level of commitment to solve these problems before they begin to offer their solutions.
Problem #8
Lack of sufficient prospecting.
• Over 40% of all experienced sales professionals have experienced bouts of call reluctance severe enough to threaten their career in sales
• And 80% of all new Sales team who fail within their first year do so because of insufficient prospecting activity.
The Solution: Insurance Sales team need to develop a realistic activity plan. Monitor the plan weekly and implement effective accountability.
Problem #9
The insurance agent has a strong need for approval.
It's an easy and common mistake. "I love people, so I'll be an insurance agent." You end up with an insurance agent that would rather make "friends" with their customers than conduct business. While developing relationships are an important part of the selling process, selling is not a place for people to get their emotional needs met. In fact, it's the opposite: a tough and demanding profession, full of rejection. People who internalize the rejection end up getting out of the profession. Truth is, they should never have gotten in the business. Sales interactions are fundamentally different than social interactions. Successful professionals understand and accept that the bottom line of professionally selling is: MAKING MONEY.
The Solution: Evaluate yourself to determine if you have this need for approval. Managers need to ask pre-hire screening questions that helps to hire stronger people and teach them a system that helps strike the appropriate balance between developing relationships and getting commitments.
Problem #10
Insurance Sales team doesn’t treat sales as a profession.
Professionals like doctors, lawyers, engineers, teachers, and CPAs' all have one thing in common - they attend continuing education to maintain and increase their proficiency. Yet how many insurance Sales teams are continually seeking new ways to increase their skills? Many have the attitude, "I've been selling for years, what more can I learn?"
The solution: Top performers in every profession are always looking for ways to sharpen their skills and gain the fine edge that leads to consistent success. Managers need to invest in top performers and help them grow their skills. Ego stunts your growth so managers have to be willing to set their ego aside and be willing to grow, modeling behavior that demonstrates it is more important to the manager to be effective than to be right. We can all learn from each other.
In Summary:
Hiring: Distributions, supervisors and managers must complete, step-by-step, a formal process for profiling, attracting, recruiting, interviewing and hiring top performers. Look to hire goal achievers not goal setters. Most managers hire goal setters and are surprised when Sales team never achieves their goals. The truth is the agent only had a wish list. Ask the agent when interviewing or coaching to describe goals they set and "how" they achieved the goal. If they didn't achieve then it was it a goal or only a wish list?
Effective recruiting and hiring is the most important job of any manager. No amount of training, coaching or mentoring will make up for a poor hiring decision. Do it right the first time.
Managing: Implement a sales management process that emphasizes more effective recruiting, hiring, coaching, growing, and developing Sales team. Most of all quit accepting excuses for poor performance from yourself and your agent, raise your expectations and implement a rigorous accountability process. This starts with your team production-if you are not meeting standards. How can you expect to hold your Sales team accountable? In management, you don't get what you want - you only get what you expect and inspect. Remember, you manage things - you lead people.
Training: Tapes, books and one -day seminars are fine for intellectual learning or external motivation, but if you want to be a better golfer, pianist - or a better sales person, you must practice and develop new skills. Selling is a skill that can be taught, learned, and mastered over time.
Phone scripts and rebuttals are intended to assist in moving your management and sales career forward or allowing you to increase you current volume of business.
Remember these are only meant to be sales tools, they do not work, you have to work them.
The key is to do enough of the right things, enough of the time.
Give success time to happen-and do something today to make it happen!
The clock starts NOW!
Wednesday, January 20, 2010
The Pretty Lady & The Monks
Once upon a time a big monk and a little monk were traveling together. They came to the bank of a river and found the bridge was damaged. They had to wade across the river. There was a pretty lady who was stuck at the damaged bridge and couldn't cross the river. The big monk offered to carry her across the river on his back. The lady accepted. The little monk was shocked by the move of the big monk. 'How can big brother carry a lady when we are supposed to avoid all intimacy with females?' thought the little monk. But he kept quiet... The big monk carried the lady across the river and the small monk followed unhappily. When they crossed the river, the big monk let the lady down and they parted ways with her. All along the way for several miles, the little monk was very unhappy with the act of the big monk. He was making up all kinds of accusations about big monk in his head. This got him madder and madder. But he still kept quiet. And the big monk had no inclination to explain his situation. Finally, at a rest point many hours later, the little monk could not stand it any further, he burst out angrily at the big monk. 'How can you claim yourself a devout monk, when you seize the first opportunity to touch a female, especially when she is very pretty? All your teachings to me make you a big hypocrite The big monk looked surprised and said, 'I had put down the pretty lady at the river bank many hours ago, how come you are still carrying her along?'
[This very old Chinese Zen story reflects the thinking of many people today. We encounter many unpleasant things in our life, they irritate us and they make us angry. Sometimes, they cause us a lot of hurt, sometimes they cause us to be bitter or jealous .. But like the little monk, we are not willing to let them go away.We keep on carrying the baggage of the 'pretty lady' with us. We let them keep on coming back to hurt us, make us angry, make us bitter and cause us a lot of agony. Why? Simply because we are not willing to put down or let go of the baggage of the 'pretty lady'. We should let go of the pretty lady immediately after crossing the river. This will immediately remove all our agonies. There is no need to be further hurt by the unpleasant event after it is over.]
The Turtle Story.....
A turtle family decided to go on a picnic. The turtles, being naturally slow about things, took seven years to prepare for their outing. Finally the turtle family left home looking for a suitable place. During the second year of their journey they found a place ideal for them at last!
For about six months they cleaned the area, unpacked the picnic basket, and completed the arrangements. Then they discovered they had forgotten the salt. A picnic without salt would be a disaster, they all agreed. After a lengthy discussion, the youngest turtle was chosen to retrieve the salt from home. Although he was the fastest of the slow moving turtles, the little turtle whined, cried, and wobbled in his shell. He agreed to go on one condition: that no one would eat until he returned. The family consented and the little turtle left.
Three years passed and the little turtle had not returned. Five years...six years... then on the seventh year of his absence, the oldest turtle could no longer contain his hunger. He announced that he was going to eat and begun to unwrap a sandwich. At that point the little turtle suddenly popped out from behind a tree shouting, 'See! I knew you wouldn't wait. Now I am not going to go get the salt.'
[Some of us waste our time waiting for people to live up to our expectations. We are so concerned about what others are doing that we do not do anything ourselves.]
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Nishant Makasare,
Nishant Makasare -Story
Friday, January 15, 2010
Two Stories BOTH TRUE - and worth reading!!!!
STORY NUMBER ONE
Many years ago, Al Capone virtually owned Chicago . Capone wasn't famous for anything heroic. He was notorious for enmeshing the windy city in everything from bootlegged booze and prostitution to murder.
Capone had a lawyer nicknamed "Easy Eddie." He was Capone's lawyer for a good reason. Eddie was very good! In fact, Eddie's skill at legal maneuvering kept Big Al out of jail for a long time..
To show his appreciation, Capone paid him very well. Not only was the money big, but Eddie got special dividends, as well. For instance, he and his family occupied a fenced-in mansion with live-in help and all of the conveniences of the day. The estate was so large that it filled an entire Chicago City block.
Eddie lived the high life of the Chicago mob and gave little consideration to the atrocity that went on around him.
Eddie did have one soft spot, however. He had a son that he loved dearly. Eddie saw to it that his young son had clothes, cars, and a good education. Nothing was withheld. Price was no object.
And, despite his involvement with organized crime, Eddie even tried to teach him right from wrong. Eddie wanted his son to be a better man than he was.
Yet, with all his wealth and influence, there were two things he couldn't give his son; he couldn't pass on a good name or a good example.
One day, Easy Eddie reached a difficult decision. Easy Eddie wanted to rectify wrongs he had done.
He decided he would go to the authorities and tell the truth about Al "Scarface" Capone, clean up his tarnished name, and offer his son some semblance of integrity. To do this, he would have to testify against The Mob, and he knew that the cost would be great. So, he testified.
Within the year, Easy Eddie's life ended in a blaze of gunfire on a lonely Chicago Street . But in his eyes, he had given his son the greatest gift he had to offer, at the greatest price he could ever pay. Police removed from his pockets a rosary, a crucifix, a religious medallion, and a poem clipped from a magazine.
The poem read:
"The clock of life is wound but once, and no man has the power to tell just when the hands will stop, at late or early hour. Now is the only time you own. Live, love, toil with a will. Place no faith in time. For the clock may soon be still."
STORY NUMBER TWO
World War II produced many heroes. One such man was Lieutenant Commander Butch O'Hare.
He was a fighter pilot assigned to the aircraft carrier Lexington in the South Pacific.
One day his entire squadron was sent on a mission. After he was airborne, he looked at his fuel gauge and realized that someone had forgotten to top off his fuel tank.
He would not have enough fuel to complete his mission and get back to his ship.
His flight leader told him to return to the carrier. Reluctantly, he dropped out of formation and headed back to the fleet.
As he was returning to the mother ship, he saw something that turned his blood cold; a squadron of Japanese aircraft was speeding its way toward the American fleet.
The American fighters were gone on a sortie, and the fleet was all but defenseless. He couldn't reach his squadron and bring them back in time to save the fleet. Nor could he warn the fleet of the approaching danger. There was only one thing to do. He must somehow divert them from the fleet.
Laying aside all thoughts of personal safety, he dove into the formation of Japanese planes. Wing-mounted 50 caliber's blazed as he charged in, attacking one surprised enemy plane and then another. Butch wove in and out of the now broken formation and fired at as many planes as possible until all his ammunition was finally spent.
Undaunted, he continued the assault. He dove at the planes, trying to clip a wing or tail in hopes of damaging as many enemy planes as possible, rendering them unfit to fly.
Finally, the exasperated Japanese squadron took off in another direction.
Deeply relieved, Butch O'Hare and his tattered fighter limped back to the carrier.
Upon arrival, he reported in and related the event surrounding his return. The film from the gun-camera mounted on his plane told the tale. It showed the extent of Butch's daring attempt to protect his fleet. He had, in fact, destroyed five enemy aircraft
This took place on February 20, 1942 , and for that action Butch became the Navy's first Ace of W.W.II, and the first Naval Aviator to win the Medal of Honor.
A year later Butch was killed in aerial combat at the age of 29.. His home town would not allow the memory of this WW II hero to fade, and today, O'Hare Airport in Chicago is named in tribute to the courage of this great man.
So, the next time you find yourself at O'Hare International, give some thought to visiting Butch's memorial displaying his statue and his Medal of Honor. It's located between Terminals 1 and 2.
SO WHAT DO THESE TWO STORIES HAVE TO DO WITH EACH OTHER?
Butch O'Hare was "Easy Eddie's" son.
Tuesday, January 12, 2010
A Great H.R Story- A Must Read
One day while walking down the street a highly successful Human Resources Manager was tragically hit by a bus and she died. Her soul arrived up in heaven where she was met at the Pearly Gates by St. Peter himself.
"Welcome to Heaven," said St. Peter.
"Before you get settled in though, it seems we have a problem. You see,strangely enough, we've never once had a Human Resources Manager make it this far and we're not really sure what to do with you."
"No problem, just let me in," said the woman.
"Well, I'd like to, but I have higher orders. What we're going to do is let you have a day in Hell and a day in Heaven and then you can choose whichever one you want to spend an eternity in."
"Actually, I think I've made up my mind, I prefer to stay in Heaven", said the woman
"Sorry, we have rules..."
And with that St. Peter put the executive in an elevator and it went down-down-down to hell.
The doors opened and she found herself stepping out onto the putting green of a beautiful golf course. In the distance was a country club and standing in front of her were all her friends - fellow executives that she had worked with and they were well dressed in evening gowns and cheering for her. They ran up and kissed her on both cheeks and they talked about old times. They played an excellent round of golf and at night went to the country club where she enjoyed an excellent steak and lobster dinner.
She met the Devil who was actually a really nice guy (kind of cute) and she had a great time telling jokes and dancing. She was having such a good time that before she knew it, it was time to leave. Everybody shook her hand and waved goodbye as she got on the elevator.
The elevator went up-up-up and opened back up at the Pearly Gates and found St. Peter waiting for her.
"Now it's time to spend a day in heaven," he said. So she spent the next 24 hours lounging around on clouds and playing the harp and singing. She had great time and before she knew it her 24 hours were up and St. Peter came and got her.
"So, you've spent a day in hell and you've spent a day in heaven. Now you must choose your eternity,"
The woman paused for a second and then replied, "Well, I never thought I'd say this, I mean, Heaven has been really great and all, but I think I had a better time in Hell."
So St. Peter escorted her to the elevator and again she went down-down-down back to Hell.
When the doors of the elevator opened she found herself standing in a desolate wasteland covered in garbage and filth. She saw her friends were dressed in rags and were picking up the garbage and putting it in sacks.
The Devil came up to her and put his arm around her "I don't understand," stammered the woman, "yesterday I was here and there was a golf course and a country club and we ate lobster and we danced and had a great time. Now all there is a wasteland of garbage and all my friends look miserable."
The Devil looked at her smiled and told..."Yesterday we were recruiting you,today you're an Employee"
Monday, January 11, 2010
Speech By Chetan Bhagat at Symbiosis, Pune
Following is the speech by Chetan Bhagat given at the orientation programme for the new batch of MBA students at Symbiosis, Pune.
Good Morning everyone and thank you for giving me this chance to speak to you. This day is about you. You, who have come to this college, leaving the comfort of your homes (or in some cases discomfort), to become something in your life. I am sure you are excited. There are few days in human life when one is truly elated. The first day in college is one of them. When you were getting ready today, you felt a tingling in your stomach. What would the auditorium be like, what would the teachers be like, who are my new classmates – there is so much to be curious about. I call this excitement, the spark within you that makes you feel truly alive today. Today I am going to talk about keeping the spark shining. Or to put it another way, how to be happy most, if not all the time.
Where do these sparks start? I think we are born with them. My 3-year old twin boys have a million sparks. A little Spiderman toy can make them jump on the bed. They get thrills from creaky swings in the park. A story from daddy gets them excited. They do a daily countdown for birthday party – several months in advance – just for the day they will cut their own birthday cake.
I see students like you, and I still see some sparks. But when I see older people, the spark is difficult to find. That means as we age, the spark fades. People whose spark has faded too much are dull, dejected, aimless and bitter. Remember Kareena in the first half of Jab We Met vs the second half? That is what happens when the spark is lost. So how to save the spark?
Imagine the spark to be a lamp’s flame. The first aspect is nurturing – to give your spark the fuel, continuously. The second is to guard against storms.
To nurture, always have goals. It is human nature to strive, improve and achieve full potential. In fact, that is success. It is what is possible for you. It isn’t any external measure – a certain cost to company pay package, a particular car or house.
Most of us are from middle class families. To us, having material landmarks is success and rightly so. When you have grown up where money constraints force everyday choices, financial freedom is a big achievement. But it isn’t the purpose of life. If that was the case, Mr. Ambani would not show up for work. Shah Rukh Khan would stay at home and not dance anymore. Steve Jobs won’t be working hard to make a better iPhone, as he sold Pixar for billions of dollars already. Why do they do it? What makes them come to work everyday? They do it because it makes them happy. They do it because it makes them feel alive Just getting better from current levels feels good. If you study hard, you can improve your rank. If you make an effort to interact with people, you will do better in interviews. If you practice, your cricket will get better. You may also know that you cannot become Tendulkar, yet. But you can get to the next level. Striving for that next level is important.
Nature designed with a random set of genes and circumstances in which we were born. To be happy, we have to accept it and make the most of nature’s design. Are you? Goals will help you do that. I must add, don’t just have career or academic goals. Set goals to give you a balanced, successful life. I use the word balanced before successful. Balanced means ensuring your health, relationships, mental peace are all in good order.
There is no point of getting a promotion on the day of your breakup. There is no fun in driving a car if your back hurts. Shopping is not enjoyable if your mind is full of tensions.
You must have read some quotes – Life is a tough race, it is a marathon or whatever. No, from what I have seen so far, life is one of those races in nursery school, where you have to run with a marble in a spoon kept in your mouth. If the marble falls, there is no point coming first. Same with life, where health and relationships are the marble. Your striving is only worth it if there is harmony in your life. Else, you may achieve the success, but this spark, this feeling of being excited and alive, will start to die.
One last thing about nurturing the spark – don’t take life seriously. One of my yoga teachers used to make students laugh during classes. One student asked him if these jokes would take away something from the yoga practice. The teacher said – don’t be serious, be sincere. This quote has defined my work ever since. Whether its my writing, my job, my relationships or any of my goals. I get thousands of opinions on my writing everyday. There is heaps of praise, there is intense criticism. If I take it all seriously, how will I write? Or rather, how will I live? Life is not to be taken seriously, as we are really temporary here. We are like a pre-paid card with limited validity. If we are lucky, we may last another 50 years. And 50 years is just 2,500 weekends. Do we really need to get so worked up? It’s ok, bunk a few classes, goof up a few interviews, fall in love. We are people, not programmed devices.
I’ve told you three things – reasonable goals, balance and not taking it too seriously that will nurture the spark. However, there are four storms in life that will threaten to completely put out the flame. These must be guarded against. These are disappointment, frustration, unfairness and loneliness of purpose.
Disappointment will come when your effort does not give you the expected return. If things don’t go as planned or if you face failure. Failure is extremely difficult to handle, but those that do come out stronger. What did this failure teach me? is the question you will need to ask. You will feel miserable. You will want to quit, like I wanted to when nine publishers rejected my first book. Some IITians kill themselves over low grades – how silly is that? But that is how much failure can hurt you. But it’s life. If challenges could always be overcome, they would cease to be a challenge. And remember – if you are failing at something, that means you are at your limit or potential. And that’s where you want to be.
Disappointment’ s cousin is Frustration, the second storm. Have you ever been frustrated? It happens when things are stuck. This is especially relevant in India. From traffic jams to getting that job you deserve, sometimes things take so long that you don’t know if you chose the right goal. After books, I set the goal of writing for Bollywood, as I thought they needed writers. I am called extremely lucky, but it took me five years to get close to a release. Frustration saps excitement, and turns your initial energy into something negative, making you a bitter person. How did I deal with it? A realistic assessment of the time involved – movies take a long time to make even though they are watched quickly, seeking a certain enjoyment in the process rather than the end result – at least I was learning how to write scripts, having a side plan – I had my third book to write and even something as simple as pleasurable distractions in your life – friends, food, travel can help you overcome it. Remember, nothing is to be taken seriously. Frustration is a sign somewhere, you took it too seriously.
Unfairness – this is hardest to deal with, but unfortunately that is how our country works. People with connections, rich dads, beautiful faces, pedigree find it easier to make it – not just in Bollywood, but everywhere. And sometimes it is just plain luck. There are so few opportunities in India, so many stars need to be aligned for you to make it happen. Merit and hard work is not always linked to achievement in the short term, but the long term correlation is high, and ultimately things do work out. But realize, there will be some people luckier than you. In fact, to have an opportunity to go to college and understand this speech in English means you are pretty damm lucky by Indian standards. Let’s be grateful for what we have and get the strength to accept what we don’t. I have so much love from my readers that other writers cannot even imagine it. However, I don’t get literary praise. It’s ok. I don’t look like Aishwarya Rai, but I have two boys who I think are more beautiful than her. It’s ok. Don’t let unfairness kill your spark.
Finally, the last point that can kill your spark is Isolation. As you grow older you will realize you are unique. When you are little, all kids want Ice cream and Spiderman. As you grow older to college, you still are a lot like your friends. But ten years later and you realize you are unique. What you want, what you believe in, what makes you feel, may be different from even the people closest to you. This can create conflict as your goals may not match with others. And you may drop some of them. Basketball captains in college invariably stop playing basketball by the time they have their second child. They give up something that meant so much to them. They do it for their family. But in doing that, the spark dies. Never, ever make that compromise. Love yourself first, and then others.
There you go. I’ve told you the four thunderstorms – disappointment, frustration, unfairness and isolation. You cannot avoid them, as like the monsoon they will come into your life at regular intervals. You just need to keep the raincoat handy to not let the spark die.
I welcome you again to the most wonderful years of your life. If someone gave me the choice to go back in time, I will surely choose college. But I also hope that ten years later as well, your eyes will shine the same way as they do today. That you will Keep the Spark alive, not only through college, but through the next 2,500 weekends. And I hope not just you, but my whole country will keep that spark alive, as we really need it now more than any moment in history. And there is something cool about saying – I come from the land of a billion sparks.
Thank You.
Chetan Bhagat
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